Performance Insights: Turn Data Into Action With AI-Powered Suggestions

The Performance page in Email Audit Engine is designed to help you go beyond surface-level metrics and take decisive action. Whether you’re a strategist, agency, or business owner, understanding which campaigns are underperforming, and why, has never been easier.

Enhanced by the powerful AI Suggestions feature, this intelligent workspace becomes your go-to hub for diagnosing issues, improving performance, and making smarter marketing decisions backed by real-time insights.

Let’s walk through what makes this feature powerful, and how it fits into your overall workflow.

What Is the Performance Page?

The Performance page gives you a central overview of how your campaigns and automations are performing. These are all listed in the Email Performance Index.

Email Performance Index, is a dynamic list of all your campaigns and automations with high-level status indicators. Each campaign and automation are flagged with a status badge as:

🔴Poor 🟡 Fair or 🟢 Good

Use the Email Performance Index (EPI) table to:

• Spot underperforming campaigns at a glance
• Sort and filter by status, date, or number of flagged issues
• Click into a campaign to unlock AI-powered performance analysis
  
  

Search for specific campaigns and sort by name, date or status, to quickly identify what is working and where to improve. Click to reveal the performance overview of each campaign and automation. Each campaign on the list is scored based on its key engagement metrics:

• Delivery Rate
• Open Rate
• Click Rate
• Bounce Rate 
• Spam Complain Rate 

These statuses are calculated using verified industry benchmarks and a custom scoring logic that compares your performance against data norms in open rates, click rates, bounce rates, delivery success, spam complaints, and more. Heavily underperforming metrics can pull the entire campaign status down and consistently poor indicators will.

Explore Campaign Performance

Clicking “Learn More” or “Improve with AI Engine” reveals a deep dive into individual campaign or automation data.

This detailed view is divided into two tabs pages:

1. Campaign Details and 2. AI Suggestions.

Let’s explore both.

1. Campaign Details: Metric-Level Precision

The Campaign Details tab gives you a precise, data-driven breakdown of each email’s individual performance. Metrics include:

• Delivered
• Opened
• Clicked
• Bounced
• Spam Reported
• Unsubscribes
• Started Checkout (if applicable)
• Orders Placed (if applicable)

Each metric is displayed with its actual value, calculated rate, month-over-month change, and a health status badge (Good / Fair / Poor). This structured format makes it easy to scan where things are working—and where they aren’t.

It’s a clear, unbiased overview of your campaign’s actual performance, with comparisons against industry norms. Want to share or reference it with a teammate or client? Just copy the URL or export the report to PDF from the dashboard.

2. AI Suggestions: Smart Insights, Tailored to You

On the AI Suggestions tab, the engine gets to work analyzing your data in context.

Each report features:

• A Performance Overview paragraph: an AI-generated summary of what’s happening in the campaign and why certain issues may be arising.
• A Suggested Improvements paragraph: intelligent, actionable next steps based on your performance patterns and benchmarks.

This is powered by our custom GPT integration, which understands email-specific marketing logic and recommendations—no generic fluff. The suggestions are written to be client-ready, coachable, and highly relevant to your actual data.

But it doesn’t stop there.

🔍 Ask the AI Engine Anything

In the centre the Dive deeper into performance section has the message input field “Explore the AI Engine”—your direct channel to deeper analysis.

Users can now continue the conversation by diving deeper and asking follow-up questions like:

• “Why was my open rate so low this time?”
• “How can I reduce my bounce rate?”
• “Is this click rate normal for eCommerce?”
• “What A/B test should I try next?”

This turns your data into a living, breathing conversation with a performance strategist—minus the long wait or consultation fees. It’s a smarter, faster way to uncover exactly what’s holding you back.

Use it like your personal email performance analyst — capable of real-time:

• Investigation of specific issues
• Strategic exploration of segments or timing
• Deep dives into metric behavior (e.g. bounce vs. spam)
• Tailored advice on content, audience, or technical delivery

Whether you’re trying to understand why a campaign underperformed or planning your next move, the AI becomes your study partner and strategic guide. This makes optimization conversational, contextual, and tailored.

How It All Ties Together

The Performance page is more than a health check—it’s a launchpad for optimization.

You can:

• Ask deeper questions for tailored recommendations
• Act on intelligent AI-powered suggestions
• Focus into problem areas fast
• Scan all campaign statuses at once
• Review real-time trends and data
• Understand where issues stem from (list quality, deliverability, content, etc.)

Together, this system helps you focus your attention, eliminate guesswork, and build better emails—faster than ever.

Who Is This For?

The Performance page gives you the clarity and direction to act with confidence whether you are:

• A business owner tracking your email ROI
• An agency looking to flag client issues quickly
• A marketer optimizing for better engagement

Built for premium users, and it’s included as part of your trial—so you can see the value immediately.

Ready to Improve Your Next Campaign?

Access the Performance page from your main dashboard sidebar, or follow any flagged issue on your reports to land there. All your recent campaigns and automations are waiting—with AI suggestions ready to help you grow.

Data alone isn’t enough—actionable insights win.

Let the Performance page and AI Engine guide your next strategic move.