White-Label Email Audits for Agencies Using Mailchimp

Create Branded Email Audits for Your Clients

Connect a Mailchimp account and Email Audit Engine brings your campaign, automation, ecommerce, deliverability, and subscriber data into one place. The platform analyses the data, compares performance against industry benchmarks, provides an Email Performance Index, and highlights areas that need attention.

With the Premium plan, you can customise client-facing reports with your own branding. Remove the Email Audit Engine logo, apply your workspace image, and use your brand colours to create reports that better reflect your agency.

Your dashboards can also be customised to suit each client or reporting scenario. Choose the data cards you want to display, organise the layout, sort your data, and save dashboard layouts as templates that can be used again.

Add Your Branding to Reports and Forms

The Premium plan gives you more control over how your client-facing reports and embedded forms are presented.

Create Reports. Build multi-page reports from your customised dashboards and arrange the pages in the order you want. When the report is ready, remove Email Audit Engine branding, apply your workspace image and brand colours, and export the finished report.

Embedded forms. Add audit forms to your website to capture leads and generate audits. With Premium, you can remove the Email Audit Engine branding from embedded forms and apply style and colors.

Customisable dashboards. Dashboards can be customised to match the information you want to analyse and report on. Drag in data cards, change their layout, sort your data, and save layouts as templates for different clients or reporting needs.

This gives your agency control over both sides of the process: how you organise and analyse email data, and how you present the finished results to clients.

Use Your Audit to Generate Leads

A "book a free consultation" button asks a prospect for their time before you've given them anything. An email audit gives them something useful first.

Add an audit form to your services page and give visitors a way to generate an audit using their Mailchimp data. A visitor enters their email address and Mailchimp API key, their account data is analysed, and you receive the lead.

This also gives you real campaign data to work with before the first conversation. Instead of starting with a broad discovery call, you can discuss actual areas of performance identified through the audit.

With Premium, the embedded form can use your workspace image while removing the Email Audit Engine logo, keeping the experience focused on your agency.

[See How the Lead Engine Works]

Flat Pricing, Unlimited Clients

Many agency reporting platforms charge according to the number of clients you manage. Email Audit Engine Premium uses flat monthly pricing with unlimited clients.

*AgencyAnalytics pricing is from their pricing page, checked September 16, 2026. AgencyAnalytics covers considerably more marketing channels than email.

If your reporting requirements are focused on Mailchimp, Email Audit Engine provides a more specialised approach to email reporting. The Premium plan also includes unlimited workspaces, unlimited users, and AI suggestions.

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How It Works

1. Connect Mailchimp

Connect a client's Mailchimp account using their API key. Access is read-only, so Email Audit Engine can analyse the available data without sending emails or making changes to the account.

2. Build Your Dashboard

Choose the data cards you want to use and organise them into a layout that works for your client. Adjust the cards, sort your data, and save useful layouts as templates.

3. Create Your Report

Select the dashboards you want to include and compile them as pages within your report. Arrange the pages to create a clear report around the information you want to present.

4. Add Your Branding

With the Premium plan, remove Email Audit Engine branding from your exported reports, apply your workspace image, and use your brand colours. White-label branding is also available for embedded audit forms.

5. Export or Embed

Export your finished report for your client or add an audit form to your own website to generate new leads.

Built for Mailchimp

Email Audit Engine currently connects directly with Mailchimp. This allows the platform to focus specifically on the campaign, automation, ecommerce, deliverability, and subscriber data available from a Mailchimp account.

Instead of treating email as one small part of a wider marketing report, you can build dashboards and reports around the email performance data that matters to your clients.

If your clients use platforms such as Klaviyo or HubSpot, Email Audit Engine does not currently support those integrations. Our comparison of white-label email audit tools covers other options for businesses using different email platforms.

[Compare White-Label Email Audit Tools]