Email Audit Engine: The Overview

What Is Email Audit Engine?

Email Audit Engine is a powerful analytics platform designed to help email marketers and agencies monitor, evaluate, and optimize email performance by leveraging data from Mailchimp integrations. From personalized dashboards to embeddable audit forms and sharable reports, the tool delivers clarity and control over your campaign and automation metrics.

Why Use It?

• Optimize Deliverability & Engagement: Track performance metrics (delivered, opened, clicked, bounced, etc.) across time and type.
• Consolidate Campaign Insights: Centralize your data, remove guesswork, and gain quick visibility into what works and what doesn’t.
• Present Results Professionally: Compile dashboards into reports to share with stakeholders or clients.
• Scale Client Reporting: Automate branded audits and generate leads with embedded forms.

Core Features and How They Work

1. Onboarding & Integration

New users begin with a 30-day Premium trial. After signup, users connect their Mailchimp account via an API key. This unlocks full dashboard functionality. Data loads automatically and includes visual indicators while processing.

Why it matters: Seamless onboarding means less setup friction and faster time to insight.

2. Dashboards: Monitor & Customize

Dashboards are the core visual layer of the platform, letting users build flexible performance overviews using drag-and-drop cards.

Dashboard Templates

• Campaign Performance: Ideal for campaign-focused users. Combines email performance with subscriber engagement and deliverability.
• Automation & Ecommerce: For users running automation flows tied to revenue. Combines automation performance with ecommerce metrics.

Cards: Views Into Your Metrics

Cards come in different categories and views:

• Performance, Campaign, Automation, Revenue, Ecommerce, Deliverability, Subscribers
• Views: Overview, Timeline, Bar, List, Map (for geo data)

Each card can be filtered by:

• Date range (e.g. Past 7 Days)
• Metric data toggle: Rate (%) or Value (#)
• Source: All Emails, Campaigns only, or Automations only

Why It Helps

• Color-coded and minimal visualizations make it easy to scan for insights
• Cards are responsive, resizable, and interactive with hover states and filtering
• Save multiple dashboards for various use cases (e.g. monthly reports, campaign testing)

3. Custom Dashboard Editing

Users can create new dashboards and fully customize them using a 12-block grid layout (responsive by device). Cards can be dragged and dropped, resized (Small, Medium, Large), rearranged, or removed. Each dashboard layout can be saved, renamed, duplicated, and exported later as part of a report.

Why It Helps

• Tailor insights to your workflow or specific marketing goals
• Visualize exactly what matters to you or your team
• Create unique layouts for different campaigns, clients, or business units

4. Reports: Compile and Share Results

Reports are multi-page documents composed of selected dashboards. These can be shared online or exported as PDFs.

• Live Reports: Shareable links (no login required)
• PDF Export: For formal reporting
• Editable Layout: Rearrange pages, rename, and duplicate

Why It Matters

Professional presentation of results fosters client trust, improves team alignment, and makes performance transparent.

5. Edit Reports Mode

Standard and Premium users can enter a dedicated edit mode to build new reports from scratch or modify existing ones. In this mode, dashboards are dragged in as pages, rearranged using drag handles, and renamed. You can link audit templates to reports for embedding.

Why It Helps

• Customize reporting formats for different stakeholders or clients
• Link reports directly to forms for lead generation
• Iterate on reporting without affecting original dashboards

6. Integrations: Power Through Data

Only Mailchimp is currently supported. Users can add multiple accounts (based on plan), reconnect, or disconnect them anytime.

Smart behavior: Connecting a new API automatically updates account details and refreshes dashboards without disrupting layout.

7. Users & Access Control

• Owner: Workspace creator with full control
• Member: Can view/edit shared dashboards
• Guest: View-only access
• Leads: Users generated from embedded forms; no dashboard access

How It Helps

Share dashboards without handing over credentials. All dashboards appear clearly marked as (shared) in recipient accounts.

8. Tools: White-Label & Lead Gen

Branding Options

• Upload logo (appears in sidebar and report footer)
• Upload icon (appears in sidebar and report headers)
• Customize primary theme color

Embedded Audit Form

Generate leads using customizable website forms.

• Form Fields: Collect email, Mailchimp API key, and optional name/phone
• Custom Styles: Adjust fonts, padding, background, and radius
• Settings: Add CSS, automated response emails, select which report is used for audits

Why Use It?

Helps you grow your client base and automate value delivery through branded audits tied to real-time data.

Final Thoughts

Email Audit Engine is built for marketers and agencies who want to:

• Analyze faster
• Collaborate smarter
• Impress clients
• Grow with confidence

From real-time performance dashboards to exportable reports and embeddable audit forms, the tool simplifies complexity and helps you focus on what works.