Dashboards & Metrics: Know Your Email Engine

Your dashboard is the command center of Email Audit Engine. It's where you track the health of your email marketing in real-time, spot trends, and zoom into the numbers that matter. Whether you're evaluating overall performance, automation flows, or ecommerce impact—your dashboard delivers instant clarity.

The Dashboard at a Glance

Once your data is synced, you’ll land on your first default dashboard. Every dashboard is made up of cards—modular visual blocks that each display a specific type of email data.

Here’s what you’ll find:

• Campaign Performance Dashboard: Highlights campaign metrics like delivery, opens, clicks,and unsubscribes. Includes location data and engagement breakdowns.
• Automation & Ecommerce Dashboard: Ideal for ongoing flows. Covers automation performance, ecommerce behavior, and revenue trends.

Your current active dashboard is always visible in the top bar. You can switch between saved templates using the dropdown menu.

Premium trial users have full access to dashboard switching and creation.

What Are Cards?

Cards are your dashboard’s visual storytellers. Each card belongs to a category, and most have multiple views (Overview, Timeline, Bar, List, Map).

Card Categories

• Performance (campaign + automation combined metrics)
• Campaigns
• Automations
• Deliverability (bounce, spam, unsubscribe)
• Revenue
• Ecommerce
• Subscribers (including by Country)
  

Each card’s size (Small, Medium, Large) affects its detail level and filtering power.

Common Filters

• Date range: Past 24 hours, 7 days, 1 month, etc.
• View mode: Toggle between card layouts (e.g. Bar vs Timeline)
• Metric data: Choose between value (#) or rate (%)
• Source: All emails, campaigns only, automations only

Cards also feature hover behavior: see temporary values when hovering over lines or bars, and status colors: - Green = Delivered - Purple = Opened - Blue = Clicked - Orange = Bounced - Red = Issues

Why Dashboards Matter

Dashboards aren’t just for display—they’re built to drive smarter decisions.

See the Big Picture

Dashboards show you how your campaigns, automations, and audiences are performing at a glance - no need to sift through Mailchimp reports.

Spot What Needs Attention

Color tags, hover comparisons, and performance status indicators highlight what’s working—and what’s not.

Stay Flexible

Want to make changes? Tap the Edit button in the top bar to start customizing. (Full dashboard editing is covered in another article.)

Dashboard Highlights: What to Explore First

With just a few clicks, you’ll be reading your email performance like a pro.

Dashboards are fast, interactive, and built to make sense of your data—not overwhelm you. Whether you’re in a campaign sprint or reviewing quarterly results, this is your launchpad.